This package is about building the foundation. It’s a deep dive into who the client is and how they should be perceived.
Discovery & Strategy: A 1:1 workshop to define brand goals, target audience, and market positioning.
Primary & Secondary Logos: A versatile logo system (Main logo, alternate layout, and a simplified sub-mark/icon).
The Brand Palette: A custom color story with psychological backing and accessibility testing.
Typography System: Curated font pairings that balance personality with readability.
The Brand Style Guide: A comprehensive "how-to" PDF covering logo usage, spacing, and visual "do's and don'ts."
Outcome: A professional, cohesive identity that gives the client the confidence to launch or rebrand.